Uncrazy in a
crazy marketing world!
The
marketing world is volatile and moving at an incredibly crazy speed as
the convergence of media and technology reshape how we communicate.
Businesses are faced with decisions about whether they should get into
social media marketing, how traditional marketing fits in and where on
earth they'll get the money and people to do it all!
Don't worry,
you're not alone. These questions come at us every single day. So,
what's the answer? Hmmm, I wish it were that simple. That there was a
cookie cutter solution that could work across and within industries, but
alas, life is not so simple.
What is simple though, is
the realization that the industry is experiencing unprecedented change
and jumping on bandwagons is not the solution. Don't just throw up a
Facebook page, add social bookmarking tools to your website or create an
avatar and join My Space, without considering the whole picture.
Plan
your marketing to integrate new technologies and media in an "uncrazy"
way. Joining Linked In without an understanding of what the tool could
do for you or without maintaining consistency in your messaging and
image, is sure disaster. The old adage, failing to plan is planning to
fail applies now more than ever. So get out your pencil and paper, start
mind mapping or click on your favorite online planning tool and get
your planning underway. If you're not sure how or even where to get
started call a friendly, established and trusted marketing company to
see how they might help. ;-D
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