Check your language
Does your website talk about all the incredible ways your
visitors can benefit from your products or services? About how great
your company is and why YOU are the best choice? OR do you
focus on your customer? Do you talk about their needs, wants and
desires? Do you focus on THEM?
Check your language and convert visitors to buyers by focusing
on THEM more and YOU less.
Imagine you're at a party or networking function and you get
cornered by someone who talks nonstop about them self. After only 15
minutes of "I, I, I," you're plotting a plausible reason - any
reason, to escape. The next time you spot Mr. Self Centered you
sprint for the nearest restroom.
feelings of escape happen if your website, ad, letter or whatever, is
centered on YOU instead of THEM. Use customer focused language --
talk to them about:
We all know
everyone's asking WIIFM (What's in it for me)? So if you speak to that
need with the focus on THEM instead of YOU, you'll hold their interest
and increase your conversion ratio.
- solutions for your unique situation
- your needs