View all posts filed under 'Social Media'

Ditch the digital and really connect

Monday, 13. February 2012 3:42

With all the social media hype people are scrambling to be everywhere, Facebook, Linkedin, Twitter, Google+, YouTube . . . and while the online madness consumes more and more of our time, people are forgetting one of the most important ways to keep and grow business. Personal, face-to-face relationships. The ones where we meet for coffee, lunch or drinks. Go golfing, out for dinner or just a plain, simple office meeting. Establishing and nurturing your business relationships works because people ultimately do business with people. And while technology gives us new opportunities to connect with people around the world, your business will grow and prosper when you take the time to meet with and personally connect with customers and potential customers.


Category:General, Marketing, Social Media, Success | Comment (0) | Author: admin

11 Percent

Monday, 8. August 2011 21:30

  • BlackBerry maker Research In Motion plans to cut about 11 percent of its workforce as it struggles to keep pace with Apple and Google in the mobile market it once dominated.
  • CEO Pay in 2010 Jumped 11%
  • Study finds Macs account for 11 percent of corporate computers
  • McDonald’s first quarter profits up 11% – Australia and China Fueled Growth
  • Nearly 11% of U.S. houses empty

These were a few of the headlines that came up when I searched 11 percent on Google. Why 11 percent? Well, I’m updating some of my social media training materials and wanted to put some numbers into perspective.

Everyone is talking about Facebook and how it’s everywhere and how you have to be using it to market your business! But is it really everywhere? Does it have to be part of our marketing strategy? Well, looking at the numbers, Facebook is currently reporting over 750,000,000 users. And while that is certainly a big number, the current population of the world is 6.954 billion. So, if you do the math, Facebook users actually only represent 11% of the worlds population! Doesn’t seem all that impressive. BUT lets look again. Only19% of our world is considered “developed countries.” So now if you consider 19% of 6.954 billion and then look at the percentage of Facebook users it comes out to 57%.

57% of the people in developed countries  are considered active users of Facebook. hmmmm. Looks like a  no brainer now doesn’t it?


Category:Marketing, Social Media, Uncategorized | Comments (2) | Author: admin

UN-sociable Media

Tuesday, 3. May 2011 19:56

I arrived at my daughter’s concert 30 minutes early, sat down, pulled out my phone and started to download my LinkedIn updates. As I replied to one of my connections a “dad” sat down beside me – our daughters were in the same class. I glanced up from my Blackberry, acknowledged him with a nod and a smile and continued to give my device my undivided attention. After 5 seconds, he pulled out his smart phone and started poking away at the screen. As we both sat there engrossed in our electronic world I stopped and wondered how our electronic devices and our online social worlds have started to make us UN-sociable in the real world.

Next time you’re forced to sit in a waiting room. Glance around and I’ll bet you see the tops of peoples heads as they peer down at their phone and pitter patter on their tiny keyboards.  No one is talking to one another, not kids with parents, or couples with each other, or friends with friends. The all mighty connectedness has its hold on us and it’ll be interesting to see where  it all goes.  Hang on it’s going to be a wild ride!


Category:General, Social Media, Uncategorized | Comments (2) | Author: admin