Saturday, 3. December 2011 14:33
Often, getting those creative marketing juices flowing is easier said than done. As I sat in the waiting area of my dentist’s office, I watched two children play with a toy train. It was a simple toy, and there was no track, but they had conjured up an imaginary world that sounded like a mystical destination. It came complete with a hero, a villain and a delectable house made entirely of candy . . . of course. As I watched and listened, I marveled at their ability to create this amazing world around a simple toy train.
Can creative marketing be as simple as the toy train? This experience got me thinking about creativity and how children have a knack for creativity unlike any adult. It is born from their innocence and lack of imaginative boundaries. As a child, anything is possible.
So, to unleash our own marketing creativity, perhaps a trip back in time is the answer – reconnect to your inner child. And what better time of year to connect to your inner child than right now around the holiday season – a time of year when inspiration is in abundance. Brightly-coloured twinkling lights surround us, sweet treats adorn every table, and friends and family laugh and enjoy each other’s company at glorious holiday festivities.
Now’s the time to harness some creative marketing for yourself. Take half an hour and embark on a journey back in time. Sit back and sing your favorite holiday tune, build a gingerbread house and eat half the candy in the process, or venture outdoors and make a snowman. Shed your adult responsibilities, if only for a short while, and see where your inner child takes you. Then, once you’re there, enjoy your thoughts and see where your creativity leads you. You may just come up with an ultra-creative answer to a marketing challenge you’ve been facing or even a stroke of brilliance for your own personal growth.
If by chance creative marketing light bulbs don’t light up, don’t get discouraged. At least you’ll have had some time to goof off, and you can always blame your childish antics on us.