Giving Back
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Combine the beauty of tulips in spring, Winnipeg high
fashion, the elegance of the Fort Garry Hotel, AND an incredibly
worthwile cause and what do you get? You get the Annual Women
Business Owners, Tulips and Tea Charity Fashion Show!
As
the Vice President of the Women Business Owners of Manitoba, I am proud
of our organization's ability to put on this event that has donated
thousands of dollars to charity for the past three years.
This
year proceeds from the event will be donated to the Helping Hands of
Manitoba, an organization who supports women with breast cancer.
For
more information and to buy tickets:
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| Contact Info |
201-301 Nassau St. N.
Wpg,
MB R3L 2J5
Ph: 204-475-3307
Fax:
204-261-8521
info@dubytscom.com
www.dubytscom.com
Click on map for larger view.
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Do you have a fresh point
of view?
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I love good graffiti, and by
good graffiti I mean graffiti created without malice or malicious
intent. The kind of graffiti that evokes emotion, created with layers of
color and raw artistic talent. The graffiti image in the header and the
one below clearly have a distinct,
fresh point of view, hidden in their lines, curves and vibrant
colors. AND most people notice this stuff.
In business
it's more important than ever to have a fresh point of view. People are overwhelmed and
desperately seeking meaning in the 1000's of messages they are bombarded
with daily. A fresh point of view will help to "set you apart, speed
understanding and provoke conversation," according to Lois Kelly in her
book, Beyond Buzz.
A good example of having a fresh point of view, is Dove's
Campaign for Real Beauty. It started with a belief that challenged
assumptions that there is no one single image of beauty. And this fresh point of view transcends
everything the company does.
I
would hazard a guess that almost everyone reading this knows the
campaign I am referring to. Yes? Different, fresh and memorable.
Sounds like a recipe for good marketing . . .
Dove's point
of view "has substance and meaning. It is framed in engaging language
and visuals. It is eminently talk-worthy and connects the marketing
tactics to the brand's vision and the company's
strategy."
One of the things we do is to help
our customers think in these terms. To dig deep and come up with a
fresh perspective. A fresh point
of view that has meaning and differentiates them from everyone
else. We use this to then frame their tactics and their direction for
the future.
Do you have a fresh
point of view? Something to connect everything together in your
company?
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The All Mighty
Referral - |
A referral is incredible. I
can attest to this first hand because 98% of all our new business comes
from referrals. We don't have a formal referral program and don't
actively solicit referrals from our customers, but we have developed a
loyal band of customer evangelists, who for over 9-years continue to
sell us on a regular basis. (Thank you!) But this article
isn't about us . . .
What do you do if your industry is highly
reliant on referrals, you're new to the industry, you have a small
network of influence AND you are faced with incredibly tight
inventory? Well, this challenge was recently presented to us when
Shannon Goodwin, a new Professional in the Real Estate industry came to
us with this exact scenario. (NOTE:
Shannon was part of the 2% who did not come to us as a result of a
referral. She found us through a Google search for, "Winnipeg Marketing
Companies." We came up #2. A job search bank came up #1.)
We
have been working with Shannon, who is a Remax Agent selling under the
name, Realty in the City, for
the past few months. We developed an inviting, friendly identity; an
impactful positioning statement and referral tactics that will help her
to build her own band of evangelists to succeed in this very competitive
industry. Future projects include a website rework and the integration
of technology into her marketing arsenal.
Here it comes . .
. watch for it now . . .
I've come to know Shannon pretty well
over these past few months and although she hasn't helped me to buy or
sell a home, I am comfortable referring her as a trusted, reliable Real
Estate Agent in Winnipeg. You can get her contact info by clicking on
the logo below.
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