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Facebook for business -
has without a doubt provided bottom line benefits for BtoC
organizations but the debate rages on as to whether investing time and
effort into Facebook is worth it for BtoB operations. From our
perspective, Facebook offers some viable benefits for BtoB's, a few of
1. Facebook pages are Googleable (is this a word?),
which means if you optimize your Facebook platform it's another way for
people to find you online.
2. It's a place to show you're human.
Facebook is a social network and is one of the best online mediums to
have a two way conversation with your customers. It gives them the
option to connect with you on their terms in an environment where they
have some control and power of voice.
3. Facebook is an
opportunity to share information and promotions across multiple
channels. You can't assume your clients read and/or remember the
promotion you sent out in your last e-news. Repurpose and reinforce your
message by sharing it across your social media channels like Facebook,
LinkedIn and Twitter.
4. Facebook also offers BtoB's the ability
to have their information shared. Now granted, your company history is
likely not interesting enough to share across the web, but if you can
inject some humor, creativity and visual appeal (that's the human
stuff), your followers may do you the great honor of sharing it with
their friends, and so-on and so-on.
There are many more reason's
for BtoB operations to be involved in Facebook and we'll be happy to
share them with you when we have our complete "Facebook for Business,"
webinar in October! Stay tuned for more information and to register or click here and we'll contact you directly to let you know the date and time.
Get in on our Facebook chatter. Like us on Facebook and answer our question, "Do you think Facebook is an effective tool for BtoB marketers?"
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