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||Permission to GET FRESH! - |
Yup, spring is around the corner. Time to unclutter, get organized and
give the house a fresh coat of paint. It's also a great time freshen up
your website. |
reliance on the www as a source of information demands we ensure our
website is fresh and accurate. Ideally, you're scheduling your website
audit every six months along with your regular dental appointments. The
difference is your website updates don't have be nearly as painful as
your dental visits.
Here are a few tips to help you GET FRESH:
1. Value Review
your website provide value to visitors? Entertainment value,
informational value, cultural value . . . if not, why would someone
visit and revisit your site. Think about it.
2. Content Review
there been a change in company focus, products or services? Any
landmark events that need to be added? Is contact information current,
are links in order and photos updated?
3. Aesthetics Review
Does the look and feel of the website still reflect the company? Do you need to modernize it?
4. Technology Review
you need to update the technology you're using to deliver your message?
Should you add video, flash animation, audio or other tools to give you
both a "cool" factor and an enhanced communications factor?
5. Objectives Review
your website objective(s) changed? Do you want to start using it as a
sales tool, list building tool or marketing tool? This may require
building in databases or shopping cart functions.
6. SEO Review
a great site but not getting any traffic, let alone response? If your
search engine optimization (SEO) tactics are out of date, or you're not
even sure what SEO is, this may be the reason.
need our permission to GET FRESH, but you do need to get and stay
fresh, otherwise your website may get stale, and nobody likes a stale
Not sure where to start? Give us a call.
||Speaking of GET FRESH . . . |
the fresh new, magnificently laid out, divinely designed
Change Innovators website! We put our heads together with principle and
owner of Change Innovators Inc. Yvonne Thompson, and we're delighted
with the outcome.
Using the company's already recognized imagery, we reorganized, rewrote and freshened up the www.changeinnovators.com website. The
result is a site that reinforces the company's well-established brand, is easy
to navigate and has modern appeal.
Made you look!
Great looking, well planned, targeted e-marketing works! We can help you from start to a GREAT finish!
Find out more . . .