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Renowned marketing virtuoso Seth Godin shares his expertise with
Winnipeggers on Feb. 4, 2009, at the Centro Caboto Centre. Godin has
authored 12 marketing books including The Purple Cow, Meatball
Sundae and Tribes. The marketing authority has
prepared a video presentation for the event, and four of Winnipeg's own
marketing gurus will share in a live panel following the presentation.
Dinner and presentation tickets are $75. Register
now at www.wbom.ca.
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Contact
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Dubyts Communications
201-301
Nassau St.N.
Wpg, MB R3L 2J5
Ph: 204-475-3307
Fax:
204-487-7249
info@dubytscom.com
www.dubytscom.com
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Feel-good marketing -
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Doing good things for society
makes people feel good, and when a philanthropic spirit is incorporated
into a company's marketing strategy, it's no different - owners feel
good about being generous corporate citizens, employees have a sense of
pride, customers feel good about doing business with companies that give
back, charities see the donation tally grow and are able to increase
awareness, and the beneficiaries of causes get what they need. Cause
marketing is effectively a win-win-win-win.
Getting involved as a
supporter, partner, sponsor or through planned giving is, what we like
to call, feel-good marketing. When it's integrated into your "big" plan,
it can do good things for revenues, but only if done right.
Here
are a few things to remember when choosing the right philanthropic
partnership:
1. Remember your target market:
an insurance broker might get better results
from partnering with a cause whose targeted donors could also be
purchasers of
insurance policies (ie. Heart & Stroke Foundation rather than say
Kids Help
Phone.) However, if Kids Help Phone is targeting senior executives, it
could
very well be the better choice.
2. Proportional philanthropy: a small
one-town company might get better results partnering with a local
charity or chapter than with a national or international charity.
3. A cause to grow with: if your company
has territory expansion plans ahead, consider this before choosing that
local cause.
4. Do your due diligence: before marrying
your brand with that of a charity, make sure it truly is a
win-win-win-win. Check their reputation, how they support and promote
their partners and how your money will be used once they get it.
5. Messages that meld will be remembered: Take
for example Rona, an official sponsor of the 2010 Olympic Games. In one
television ad, the following appears: "How-To Build Canada's Games.
Rona. The Canadian How-To People." And in another: "Rona. Building
Canada's Games." Choose a cause that will enhance the company's message
logically.
Philanthropic partnerships are a great idea, but don't
just pile it on top of all the other marketing you do. Integrate the
message and the cause into your annual marketing planning. Ask us how.
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We do it for the kids
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One very worthy cause Dubyts
Communications feels strongly about is Big Brothers Big Sisters of
Winnipeg, and on Saturday, Feb. 21, we'll be lacing up our bowling shoes
at their annual Bowl for Kids Sake event. There will be celebrities,
prizes and a little healthy competition.
Dubyts
Communications is proud to be an official sponsor of the event for the
third year running. We created and produced the marketing collateral
materials necessary to ensure it's success: brochure, poster, newspaper
ads, banners, registration form and electronic billboards.
There's
still time to register a team of friends, associates or a corporate
team! In fact, Dubyts Communications challenges all other marketing and
design firms in Winnipeg to come out and throw a few balls for the kids!
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Made you look!
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Great looking, well planned, targeted
e-marketing works! We can help you from start to a GREAT finish!
Find
out more . . . |
204.475.3307
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