At Dubyts Communications marketing is our world and fine tuning our own marketing model is an ongoing process.
In January and February we did some analysis and as a result we are changing things up a bit.
Watch our website in April for the big reveal!
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||decisions decisions decisions - |
faced with them every day. From simple day-to-day decision like, what
jam you should put on your toast, to business altering decisions like,
should we pursue this new product or service? |
There are many ways you can evaluate options and make decisions:
1. Walt Disney's Method:
Play the critic - Come up with as many criticisms as possible. Develop
possible solutions for overcoming weaknesses. Select the idea with the
2. Map it:
Establish your criteria. For each idea draw a large circle. Divide each
circle into sections based on how well they meet your established
criteria. Study the circles and select the best fit.
3. P&C: Evaluate using Pros and Cons. Write out each idea and evaluate based on their pros and cons, or positives and negatives.
4. Label it: Fast and Easy. Write out each idea and label it as; excellent; likely; possible; 50/50; long shot.
5. Flip a coin:
Simple yes or no. This method is fast, but not very scientific. Really
good for those who are so analytical they never get past the evaluation
stage, or those who are afraid of making the wrong decision so they
never make a decision.
At Dubyts Communications we make 100's of business altering decisions every day for our clients.
- What is the key message we should focus on?
- What pricing strategy should we use?
- Which font should we use for this ad?
- Where would customers most likely look for this product?
- What color should we incorporate into this logo?
- What is the most effective tactic to reach these buyers?
decision making methodology is part art, part science and a whole bunch
of relevant marketing experience. Ultimately, we are in business to
help YOU stay in business, grow and prosper and when it comes to making
your marketing decisions your goal is our goal.
||Successful decision #2,164,387 - |
When presented with the challenge of coming up with a logo for a new
boutique specializing in reselling quality used clothing, primarily for
tweens, teens and women, our objective was to come up with something
that was intuitive, timeless and chic.
It wasn't long before our brainstorming resulted in the logo, shown below,
Announcing, Slic Chics Boutique!
There is simply nothing more intuitive, timeless or chic than, The Little Black Dress.
We combined the words Slic & Chic to create a connection between the words, and we threw in a touch of "Sassy,"
by incorporating the whimsical font for "Boutique," so it would appeal to a wide range of ages.
the business logo finalized, we are now working with Slic Chics
proprietor, Debra Laurin, on all the other marketing infrastructure
tools necessary for business launch, including; signage, biz cards,
website and more! Stay tuned for more info about the Slic Chics
Boutique, located at 845 Henderson Highway in Winnipeg.