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CONGRATULATIONS
GET IT DUNN!
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Congratulations to Deb at Get It Dunn on the
launch of her new, "Reconnect to Yourself" cards. Dubyts Com. had the
pleasure of taking Deb's incredible idea and designing a unique deck of
52 cards whose purpose is to help you to reconnect to yourself. The
cards are $22 / deck and are going to be delivered in June.
To
pre-order your own deck of cards email Deb directly at deb@getitdunn.ca.
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| - | Prescription
for marketing success -
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digital world is phenomenal - it opens up huge opportunities for
personal and professional endeavors. We have access to information in
almost any language at our finger tips. We can contract services from
providers in distant countries. And we can shop online 24-7.
The
Internet has also opened us up to competitors world wide. Our choices
are endless and product and service differences, for the most part, seem
to be about semantics and clever marketing speak. Higher quality,
faster, bigger, better service . . . Well folks, consumers are smarter
and well informed! They're digging deeper, having online and offline
conversations with other consumers about YOUR products and services
before they buy. So, why do you deserve their business and not your
competitor? What makes you unique, remarkable (in Seth Godin's words) or
different from everyone else out there offering the same things?
The
prescription for marketing success is fundamental to your business. You
MUST be different, be remarkable, be unique! And its not just about
saying you're different because the new consumers will figure it out
pretty quickly if you don't deliver. It's about REALLY being different.
And truth be told, it's not an easy thing to do. In fact it can be a
real challenge.
In some cases it may be a matter of going back
down the production line and re-engineering your product so it is in
fact different, remarkable or unique. In some cases you may truly be or
offer something remarkable but you haven't clearly identified or
communicated it.
Once you create or discover that
different, remarkable or unique 'thing," the marketing becomes a cinch.
Use both inbound and outbound marketing techniques to let the world know
about it and if consumers agree, they'll start a buzz and THAT my dear
friends is the best and cheapest kind of marketing there is.
Don't
be afraid to take a stand or to stand out. Take a risk. It may be risk
worth taking. Look different, be different, embrace different because
different gets noticed. Write yourself a prescription to be remarkable
and the marketing ALMOST takes care of itself. ;-)
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-
| Prescription for success -
| When it comes to
MARKETING prescriptions we're the experts but when it comes to filling
your MEDICAL prescriptions Island Lakes Pharmacy is making it easier for
clients around Winnipeg and beyond.
We recently had the pleasure
of working with Tim Ramsey of Island Lakes Pharmacy, in cooperation
with Corectech Business Systems Inc. in the design and programming of
their new website complete with online prescription ordering.
Check
it out at www.islandlakespharmacy.com!
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