Shameless self promotion
gets a bad wrap mainly because of the word "shameless," which according
to the online Merriam Dictionary means:
1: having no shame: insensible to disgrace <a shameless braggart>
2: showing lack of shame <the shameless exploitation of the
Hmmmm, not very positive
it is? So let's take out the word "shameless" - now its just, "Self
Promotion." Anything wrong with that? As a phrase, it sounds
better, but in reality it's all in your execution that determines
whether your self promotion is in fact "shameless."
So how do you promote yourself without being shameless? It's pretty easy actually. Promote yourself authentically.
Authentic self promotion
is win-win. It means you're not just out there to promote and brag
about yourself but to connect with people in the expectation that both
parties will be positively changed in the course of the relationship. It
means you're earnestly willing to work with people to find out how you
can discover new ways to do business together.
Here are a few excerpts from the book, "Confessions of a Shameless Self Promoter"
have found that self-promotion is directly related to success.
All successful people are self-promoters, from Madonna, to Dennis
Rodman, to Howard Stern, to Jimmy Carter. Some do it with more
political acumen or integrity than others, but we all must
self-promote to succeed.
there is unethical self-promotion. We've all been witness to it,
and maybe even lost business because of it. But that's not what we're
discussing. You can do shameless self-promoting with class,
ethics and truth. As Will Rogers said, "If you done it, it ain't
self-promoters are those people who don't hesitate to show the
world what they can do and have done, and for which they receive
recognition in the form of money, fame or service to others-their
rewards for many sales. We can emulate what works for them,
regardless of our goals.
So, there you have it - go forth and self-promote AUTHENTICALLY. It's a grassroots marketing tactic that works!