Learn From Marketing Guru
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Renowned marketing virtuoso
Seth Godin
shares his expertise with Winnipeggers on Feb 4, 2009, live via
satellite at the Centro Caboto Centre.
Godin
has authored 12 marketing books including The Purple Cow, Meatball
Sundae and Tribes.
Dinner
and presentation tickets are $125 til Jan. 5th. After Jan. 5th
tickets are $155. Register now at www.wbom.ca.
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| Contact Info |
Dubyts Communications
201-301
Nassau St.N.
Wpg, MB R3L 2J5
Ph: 204-475-3307
Fax:
204-261-8521
info@dubytscom.com
www.dubytscom.com
Click on map for larger view.
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Forward to a Friend
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Hi Christine
If
you know someone who might be interested in receiving our e-news please
forward it on.
Thanks,
Christine
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Play a winning hand -
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When the econonmy slows, your
competitors may resort to slashing their marketing budgets and
prices. But history shows that corporate winners will emerge, and
they're the ones who increased marketing efforts despite budgetary
constraints.
Get creative
with your marketing budget:
When the purse strings are
tightening, it's time to find creative ways to get your message out for
less.
- E-marketing such as
e-newsletters, search engine optimization, blogging and social
networking are powerful tactics.
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Work with your designer and printer to come up with efficient print
tactics.
- Scrutinize your mailing and
distribution lists to ensure you are sending to your primary target
audience.
Don't
play poker with your brand:
Resist the urge to compete in
price wars. This doesn't mean that discounts can't be offered at all,
but while your competitors are busy diluting their brand with
over-the-top enticements, it's better to observe from the sidelines.
Focus on your customer base:
Your
competitors won't be the only unstable parties during economic turmoil -
customers can be fickle too.
Rule 1: don't forget about your current clients.
You're currently in business because of them, and now's the time to let
them know you appreciate them.
Rule 2: go after your competitors' clients - if your
competitors are ignoring rule 1, now's the time to swoop in and scoop up
some new clients.
Rule 3: revisit your dormant customer list and
brainstorm up fresh ways to target it.
The chicken or the egg?
Who cares.
Just don't keep all your eggs in one basket. Think about diversifying
your customer base by offering your product to new target markets.
Consider increasing your product portfolio.
If you're wondering
how to make any of these happen for your business you know who to call.
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Target the Big Market -
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Are you marketing to the
largest and wealthiest age demographic in Canada yet? Baby boomers make
up approximately 30% of Canada's population, so if you haven't
strategized about your marketing efforts to this target yet, now's the
time to boost your boomer consumer base.
We have the
pleasure of working with a company that is all about boomers. The Boomer
Consumer Show is an informational and entertainment trade show
targeting this 45+ market and will debut in Winnipeg next year.
On
May 27 and 28, 2009, the Winnipeg Convention Centre will be a bustle
with over 150 exhibitors, live entertainment, expert-led seminars, a
fashion show and an expected 15,000 guests of all ages.
Contact Planners Plus for some
amazing sponsorship and exhibitor opportunities.
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