Gain Trust & Credibility
I've had the opportunity to speak at a variety of functions and events lately, including the, Canadian Society of Association Executives, The Executive Committee (TEC) 271, the Winnipeg Entrepreneurs Exchange and next week, the Creative Comm. Class at RRC in Winnipeg.
it comes to gaining trust and credibility, look for opportunities to
speak about something in your field of expertise. If opportunities
don't present themselves, schedule a training session or information
session and create your own "event."
One word of caution - if
you don't do it well you can do yourself more harm than good, so get in
front of the mirror and practice til it's perfect.
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|- ||Micro sites can yield huge results - |
many businesses tv, radio and newspaper ad campaigns are not only
unrealistic but unnecessary. If you know who your clients are you can
target them very effectively with micro sites designed to appeal
specifically to each buyer persona you've identified for your
Micro sites can also be used for a specific
campaign or promotion. A great example is the campaign we're currently
running for Dubyts Com.
The idea hit me at 4 a.m., like
many of my "bright" ideas do. It came from something we communicate to
our clients all the time. You can tell people how great you are in
directive marketing style, but if you're looking to build trust
quickly, then someone else saying how great you are is the ticket to
BIG results. And while this wasn't exactly an epiphany, we have print
and audio testimonials on our own website
and recommend this strategy to our clients regularly, it did solve my
quandary about the creative for an upcoming ad opportunity we had in
the Winnipeg Chamber Newsletter.
So in usual "Christine"
fashion, when the idea hit me at 4 a.m. I bolted out of bed, went to my
computer and registered the website, www.WheresEverybodyGoing.com.
not going to tell you about the micro site. You can check it out for
yourself. But I will say that it is a great little micro site that:
- gives us the ability to promote our business,
- lets visitors hear snipits of what our clients are saying,
- showcases the interesting and unique ways we can engage a customer, AND
- acts as a lead generation tool.
BIG BANG from a MICRO site!
micro sites can yield HUGE results if you plan them effectively with
clear objectives. And in keeping with the word micro, you're not
looking at BIG budget considerations like with some forms of mass
||Flash for Fun and Flare -
|Speedpro Systems, the Franchisor for Speedpro Signs and Speedpro Imaging
is a valued client we have worked with for several years. They continue
to strengthen their national brand and recently asked us to create an
informative, fun flash presentation that would communicate a contest to
come up with a national vehicle wrap for their 47 franchise
locations across the country. Click on the "Wrap My Ride" link to see
the end result.
This type of internal communication tactic is
far more interesting than your typical corporate memo or letter. Its
engaging, interesting to watch and listen to AND yielded a great
response from very busy franchise operators. We'll report back on the