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November 2010



CONGRATULATIONS to Harwood Design Builders
for winning GOLD in the Kitchen Renovation category at the 2010 Manitoba Home Builders Association
Awards banquet on Friday, November 5th. Click here to see the winning entry!

Whitecaps Skills Training
is offering the following training in The Pas, MB at the Library Annex:

November 22 - How to Deal with Difficult People from 9am to 4pm

November 29 - Teamwork and Team Building from 9am to noon

For more information and to register call 204-620-2263 or email


Big Brothers Big Sisters of Winnipeg is gearing up for their 6th Annual Bowl for Kids Sake. Get involved and help them surpass last year's $55,000! All funds raised are used for programs to help mentor kids in Winnipeg. Become a Corporate Sponsor; get a Corporate Team together and raise money WII Bowling at work; or Sponsor a Bowling lane! Any way you can help would be greatly appreciated!

The Manitoba Tourism Education Council (MTEC) has a full line up of business, service and safety courses for the tourism, retail and event management industries. Following are the courses for October:

November 17 - Handling Difficult Situations
November 18 - Motivating and Giving Effective Feedback
November 19 - Personal Selling for Front Line Employees
November 22 - Cultural Consideration in the Workplace
November 25 - Marketing for the Tourism Industry 2010 & Beyond
November 25 - Professional Telephone Skills
November 26 - Retail Management

For more information on MTEC Training call 957-7437 or email

The Women Business Owners of Manitoba will hold their annual Holiday Celebration on December 8 from 5pm to 9pm at the Caboto Centre. Call 775-7981 or visit to register.


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-Can you beat the marketing pro? -
I've been testing email subject lines, measuring open and click through rates for some time and the results are veeeery interesting. I also provided a link to a headline analyzer that tests subject lines and scores them based on the "Emotional Marketing Value" or EMV.  

This tool, developed by the Advanced Marketing Institute is based on using words that will reach people on an emotional level to invoke their deeper thoughts. According to the AMI, most professional copywriters' headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines. A perfect score would be 100%, but is very rare.

Today I challenge you to beat me in your subject line scores! AND I want you to let me know your subject lines and scores so I can report back to everyone.
  • The October Marketing E-News with the headline, "Will you Marry Me?" scored a 50%
  • The October Marketing Tip with the headline, "Do you want people to open your email?" scored a 75%
  • This issue, "Can you beat the marketing pro?" scored a 50%.
This little exercise will earn you some bragging rights should you beat my 75%, PLUS it will make you think about and maybe even test your email subject lines to hit some emotional triggers in your outgoing email, because there's no sense in sending out email if no one's going to open it.

Keep in mind this is one of many tools out there and should be balanced with your email objectives.
There's still time to bring your greetings to life! -
There's still time to order your engaging and memorable e-holiday card! Its a great way to send your holiday wishes and make a brand impact, plus you'll save a few trees in the process!

Here's a sample of the holiday card we sent out last year. (click on envelope to open card)
DCom 2009 Holiday Card
And here's a sample of the one we did for Thanksgiving. (click on envelope to open card)
green envelope

We've created flash e-cards for many clients, each with its own personality and of course branding. From twinkling trees to funky graphic shows to a fun and entertaining snowball fight.

If you've got an idea, we can help you bring it to life, or let our creative department get down to business and come up with something amazing just for you!  You'll hit some emotional buttons and get remembered when you make them smile, laugh or just enjoy some lovely holiday music.  (We had a client who said they opened our holiday card multiple times last year just to listen to the music.) 

Watch for the DCom Holiday Card -- COMING SOON!
Dubyts Communications Inc.
201-301 Nassau St. North Winnipeg, MB  R3L 2J5


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Dubyts Communications | 201-301 Nassau St. North | Winnipeg | Manitoba | Canada