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Invest where it matters to you |
When
it comes time to invest money there are many factors that come into
play, but when it comes to investing your time in a volunteer capacity
follow your heart. Where do you get the most personal satisfaction?
What makes you feel good?
At Dubyts Com., we volunteer for a number of charitable organizations, including: Big Brothers Big Sisters of Winnipeg, the MS Society, Society of Manitoban's with Disabilities and the Canadian Cancer Society. All incredibly worthwhile charities.
A non-profit organization we support in a variety of ways is the Women Business Owners of Manitoba.
The President of Dubyts Com. is in fact the President of the Women
Business Owners of Manitoba (WBOM) and the investment of time working
in and on this organization is significant but extremely worthwhile.
The WBOM provides women in business with support and mentorship and is
becoming one of the fastest growing business networking groups in the
city.
Wherever you donate your time, make sure it means
something to you because if it's near and dear to your heart, the
rewards you get in return will far outweigh your efforts.
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Idea Zone
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Watch your mailbox for the Fall edition of the Idea Zone.
Thank
you to everyone for their feedback on our new magazine. We will
announce the winner of the $50 Keg gift card in this upcoming issue.
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Forward to a Friend
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Know someone who might be interested in receiving our monthly e-news, or our quarterly e-zine? Pass it on!
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Contact Info
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Dubyts Communications 201-301 Nassau St.N. Wpg, MB R3L 2J5 Ph: 204-475-3307 Fax: 204-487-7249 info@dubytscom.com www.dubytscom.com
Click on map for larger view.
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- | Invest in high yield tactics -
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When
it comes to investing in marketing, take a lesson from the stock
market. Invest in the high yielding stocks. But how do you know which
tactics will yield the best return?
Pull out your marketing
score card and see what's worked in the past. Look at your successful
competitors. What's working for them? Check out what's going on in
different geographic markets within the same industry. Any new trends
taking off? Take a good hard look at your customers. Who are your best
and most profitable customers? How did you get them? What do they read?
How much time do they spend on the net? How do they get to work? Do
they tweet? Do they shop at Safeway, Sobeys or Superstore?
The
questions could go on and on and on. The idea is to develop a knowledge
base of information about your clients, prospects and the marketing
tactics typically employed to engage these folks.
I was
listening to a debate between an avid proponent of social marketing and
someone who felt it was a waste of time for their business. Who's
right? Well it depends on so many factors the answer isn't black and
white. What you need to remember is if your customers aren't reading
the magazine you advertise in, it'll yield low margins If your
customers search online directories before pulling out the big yellow
book, scrap the print ad or maybe go smaller and invest in online
directories. If very few of your clients and prospects have a Facebook
page or Tweet, then invest the appropriate amount of time and money
marketing with these tactics. BUT, be sure to revisit tactics on a
regular basis, especially new media tactics because one minutes its hot
the next its not and visa versa.
Figuring out the right mix of
high yielding marketing tactics is a little like building a high
yielding stock portfolio. It takes research, time and constant care.
But it can be done, even in uncertain times. |
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Harwood invests in high yield tactic -
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A
picture is worth a 1000 words, especially in an industry like
construction and renovations, where you actually live within the end
product for years to come. So before you choose a construction company you do your homework, check references, looking at photos and ask around.
For
the construction companies, the days of hauling around a photo album
and testimonial letters are long gone. Websites are the perfect medium
for showcasing full-color images and client feedback, quickly,
efficiently and to geographically dispersed markets. So the investment
in a high-end, visually engaging website was a no-brainer for owner
Wayne Sage of Harwood Design Builders.
The new Harwood
website, designed and coded by the Dubyts Team, includes lots of
project pictures and customer testimonials. Together they're a powerful
way to build trust and prove Harwood can deliver the goods.
The
Harwood site promises to be a high yielding tactic with big ROI. We're
told it's already getting results! Check it out for yourself at www.hardwoodbuilders.com.
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