Giving Back
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Combine
the beauty of tulips in spring, Winnipeg high fashion, the elegance of
the Fort Garry Hotel, AND an incredibly worthwile cause and what do you
get? You get the Annual Women Business Owners, Tulips and Tea
Charity Fashion Show!
As the Vice President of the Women
Business Owners of Manitoba, I am proud of our organization's ability
to put on this event that has donated thousands of dollars to charity
for the past three years.
This year proceeds from the
event will be donated to the Helping Hands of Manitoba, an organization
who supports women with breast cancer.
For more information and to buy tickets:
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| Contact Info |
201-301 Nassau St. N.
Wpg, MB R3L 2J5
Ph: 204-475-3307
Fax: 204-261-8521
info@dubytscom.com
www.dubytscom.com
Click on map for larger view.
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Do you have a fresh point of view?
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I
love good graffiti, and by good graffiti I mean graffiti created
without malice or malicious intent. The kind of graffiti that evokes
emotion, created with layers of color and raw artistic talent. The
graffiti image in the header and the one below clearly have a distinct, fresh point of view, hidden in their lines, curves and vibrant colors. AND most people notice this stuff.
In business it's more important than ever to have a fresh point of view.
People are overwhelmed and desperately seeking meaning in the 1000's of
messages they are bombarded with daily. A fresh point of view will help
to "set you apart, speed understanding and provoke conversation,"
according to Lois Kelly in her book, Beyond Buzz.
A good example of having a fresh point of view,
is Dove's Campaign for Real Beauty. It started with a belief that
challenged assumptions that there is no one single image of beauty. And
this fresh point of view transcends everything the company does.
I
would hazard a guess that almost everyone reading this knows the
campaign I am referring to. Yes? Different, fresh and memorable.
Sounds like a recipe for good marketing . . .
Dove's
point of view "has substance and meaning. It is framed in engaging
language and visuals. It is eminently talk-worthy and connects the
marketing tactics to the brand's vision and the company's
strategy."
One of the things we do is to
help our customers think in these terms. To dig deep and come up with a
fresh perspective. A fresh point of view
that has meaning and differentiates them from everyone else. We use
this to then frame their tactics and their direction for the future.
Do you have a fresh point of view? Something to connect everything together in your company?
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The All Mighty Referral - |
A
referral is incredible. I can attest to this first hand because 98% of
all our new business comes from referrals. We don't have a formal
referral program and don't actively solicit referrals from our
customers, but we have developed a loyal band of customer evangelists,
who for over 9-years continue to sell us on a regular basis. (Thank
you!) But this article isn't about us . . .
What do
you do if your industry is highly reliant on referrals, you're new to
the industry, you have a small network of influence AND you are faced
with incredibly tight inventory? Well, this challenge was
recently presented to us when Shannon Goodwin, a new Professional in
the Real Estate industry came to us with this exact scenario. (NOTE:
Shannon was part of the 2% who did not come to us as a result of a
referral. She found us through a Google search for, "Winnipeg Marketing
Companies." We came up #2. A job search bank came up #1.)
We have been working with Shannon, who is a Remax Agent selling under the name, Realty in the City,
for the past few months. We developed an inviting, friendly identity;
an impactful positioning statement and referral tactics that will help
her to build her own band of evangelists to succeed in this very
competitive industry. Future projects include a website rework and the
integration of technology into her marketing arsenal.
Here it comes . . . watch for it now . . .
I've
come to know Shannon pretty well over these past few months and
although she hasn't helped me to buy or sell a home, I am comfortable
referring her as a trusted, reliable Real Estate Agent in Winnipeg. You
can get her contact info by clicking on the logo below.
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