Fast and furious is the rhythm of business today, and businesses who can turn around consistent quality, faster than the competition often become the supplier of choice. 

Two years ago I received a call from one of the owners of Speedpro Imaging and Signs, who has over 45 franchises across Canada. They were looking to do exactly what we wrote about in the "Eyeball" article above; Develop tactics to reinforce corporate branding on a consistent and repetitive basis. But the morale of  this story is not about their client experience with me, but rather, about my client experience with them. 

I personally had not heard of Speedpro before they became my client, but I started to use their services on a regular basis and have since come to rely on their ability to satisfy my often, unrealistic time demands for signage and imaging services. They have risen to the challenge on many occasions, providing overnight service and delivering halfway across the country for me. They turn it around for me and I turn it around for my clients. They're fast, so I'm fast, and because I can be a speed pro, pulling rabbits out of hats for my clients, I become their supplier of choice. 

The need for speed doesn't appear to be waning either, so, and here we are with the moral of this story . . . If we're going to compete we either have to get with the rhythm and be a speed pro or run the risk of dancing alone.