Welcome Leah!
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Please help us welcome Leah Pinx to the Dubyts Comm. team. Leah
is working in a marketing support capacity and is already contributing
great ideas and an amazing attitude.
Welcome Leah!
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Ladies on the Links!
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Ladies,
this is your official invitation to attend one of the most enjoyable
golf afternoons ever! The Women Business Owners of Manitoba is
hosing their Annual Golf Tourney on, Thursday, June 5th, at the
Southside Golf and Country Club and we'd love for you to join us!
Click here for more info or call 832-1512 to register.
Guys,
you're welcome to join in the fun, just be prepared for what comes with
72 professional women on a golf course . . . yup, long waits to tee off
because we're all replying to Blackberry messages on the green.
Can't
make it to the tournament but want an opportunity to market to these
successful business owners? We still have a few sponsorship
opportunities left. Call Lise at 832-1512 for more info.
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| Contact Info |
201-301 Nassau St. N.
Wpg, MB R3L 2J5
Ph: 204-475-3307
Fax: 204-261-8521
info@dubytscom.com
www.dubytscom.com
Click on map for larger view.
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Wrapping Paper Promises -
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Marketing
is part art, part science. The science part is in the
discovery of who your clients are and in choosing the best way to reach
them. The art part is the creative used to communicate your
message . . . the wrapping paper, as it were.
It's a wonderful thing when the art and the science of marketing
are bang on and you are, all of a sudden, attracting people to your
business. BUT, what happens if they walk in the door, visit your
website or call for a meeting and for some reason they decide not to
buy, or they buy once but never return again?
Something
is not right. The marketing is working to get people in, but when it
comes to fulfillment there is a disconnect. What could be wrong? It
could be any number of things, the environment, the actual product or
service, the value received, the people, or the failure to deliver on
your promise.
Us marketing folk can wrap your business in beautiful paper and pretty
bows, but once they're in the door it's all up to you. If you're slow
to acknowledge, slow to deliver, provide subpar quality, bad service
or have a poorly kept environment, the client may, or
MAY NOT be back for more.
This is not to say every business should have glittery wrapping with
shiny bows. If you
sell high volume, low cost, glittery wrapping doesn't work. What it
does mean is that what's on the outside needs to match what's
on the inside. If you set high expectations with amazing wrapping paper
and sky high promises and then fail to deliver on those expectations
the customer will not be back.
Do you live up to the promises of your wrapping paper?
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The Big Series! -
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Nope, this isn't a baseball story, but another marketing story. Bet that's a shocker.
Depending on what you're trying to accomplish with your marketing, sometimes a series can work.
Below
is a series of cards we created recently for A Votre Sante. They
offer a variety of services, some of which are targeted to totally
different audiences. The postcard series we created is disseminated via
mail, through affiliates, at shows and as inserts.
The
second, Big Series example, was developed for a client who offers
online WHMIS training to a variety of different industries. We learned
who the major industries were and created a card series to target those
major industries.
It
makes sense that you will get the attention of your potential customer
if the imagery and message are applicable to their own personal and /
or professional circumstance.
Do you have more than one market
segment you target? The "Big Series" may work for you. Give us a
call to find out more. |
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