We've Moved
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We are officially working out of our new creative headquarters at:
201-301 Nassau St. N. Winnipeg, Manitoba R3L 2J5.
NEW PHONE #
(204) 475-3307
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Survey Says
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The results are in and it looks like the stats hold.
In
the last newsletter there was a mini survey to find out if the stats I
heard at a loyalty marketing luncheon would hold up. The speaker
at the luncheon said only 25% of companies who collect customer data
actually use it to help them make business and marketing
decisions.
Our little survey was almost bang on with 23% indicating they actually use the data they collect.
They say information is power, but it's not really. It's what you do with the information that gives you power.
So,
if you're collecting data, you've taken an important first step.
If you're in the 77% that doesn't use it think how much power you'd
have if you did! |
Women who WOW!
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As VP of the Women Business Owners of Manitoba and Director
of the PR & Marketing portfolio, I have had the pleasure of
providing marketing advice and design services to this incredibly
worthwhile organization since 2004.
Each
year the Women Business Owners organizes an annual event called the Woman
Entrepreneur of the Year Awards, which I have also been involved with
in a marketing capacity. The integrated campaign includes, radio, TV,
print, and e-marketing. On May 22, 2008, the fruits of
all our labor will be realized when we gather to celebrate the
achievements of woman entrepreneurs in Manitoba.
If you would
like to nominate a woman business owner for these prestigious awards
click on the graphic below (proudly created by Dubyts Communications),
or visit www.wbom.ca.
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| Creative Demigod Wanted! |
We need a proficient creative designer who can provide compelling creative AND superior front line customer service.
YOU:
- will work quickly on initial concepts
- can take art from concept to print ready (strong print production background)
- are highly skilled with Photoshop, Acrobat, Indesign, Corel and Quark
- can work independently
- have superior verbal and written communication skills
Fire us your resume with a brief online portfolio to: |
| Info |
Ph: 204-475-3307
Fax: 204-261-8521
www.dubytscom.com
Website
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It's all relative . . . |
I
was in a meeting recently to brainstorm ideas for a theme and identity
of an upcoming conference. It was a typical scenario . . . lots of
ideas and the chance of reaching consensus seemed very far away. But I
wasn't surprised or concerned. Everyone has their own ideas,
tastes, preferences and perspectives based on their own personal
circumstance. It's a fact -- absolutely everything we encounter is
relative to where we're at in our lives - age, gender, financial
status, social circumstance, etc. etc.
When it comes to
communicating, recognizing this is the first step. The second is to
look at the situation from the perspective of the customer, delegate,
shareholder or employee -- whom ever you are trying to reach.
Throw you own perspective out the window and put yourself in the
recipients shoes, be they the size of a child or with 4" heels. (ouch)
Only
after you can look at things from the recipients relative point of
view can you begin to understand how to reach them -- what
message to communicate, how to communicate it, which mediums to
use and when to communicate it. |
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Seal the Deal - |
Looking
to make a serious impact at your next sales presentation?
That impressive closer that seals the deal? Smartrend Supply Ltd.
came to us looking for exactly that. We considered a few different
options and finally agreed on a strategically story boarded and
concisely designed flash presentation would do the trick.
Check
it out for yourself by clicking on the Smartrend graphic above and then
click on the same graphic on our website to view the Smartrend flash
presentation. For more information about Smartrend Supply visit www.Smartrend.ca. |
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ROMI -
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When
it comes to business performance ROMI is as important as ROI.
ROMI = Return on Marketing Investment and it exists to answer
three questions:
1. How much business was gained and at what cost?
2. Is the cost too high or would more business be gained by additional investment?
3. Does the balance of cost and investment achieve our objectives?
Marketing metrics can get a little (yawn) dull, but are necessary to help answer the questions above.
The
reporting from our e-marketing provider is excellent to measure
response -- not to be confused with results. The stats from our first
e-newsletter showed us:
- There were 12 bounces which we were easily able to resolve
- No "Spam Reports" (whew)
- A 64.7% "Open Rate" (way higher than average!)
- A 19.7% "Click Through" rate (could be better)
- And 1.3% "Forwarded" the e-news (Gotta get this one up, so feel free to forward this on!)
And while response (opens and click throughs) were good, we also recorded immediate results -- aka, SALES, as a result of the newsletter.
If you're interested in more information about ROMI or our E-marketing tools contact us at info@dubytscom.com or visit our Business Partner page for more information. |
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Fun and Philanthropy! -
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SATURDAY, FEBRUARY 23, 2008
Big
Brothers Big Sisters of Winnipeg puts FUN into Philanthropy
at its annual fundraiser, Bowl For Kids Sake. And we have had
tons of fun working with Big Brothers Big Sisters for the past 2-years
on projects like their quarterly newsletter, Annual Report, Empowering
Our Little Sisters (with Susan Aglukark), Ototema and the Big Smiles
Collection Crew.
We are thrilled to be a Marketing Sponsor for
the second year in a row for the Bowl for Kids Sake event which takes
place at Academy Uptown Bowling Lanes on, Saturday, February 23, 2008.
We're
huge fans of the organization and its cause and challenge everyone who
receives this newsletter to get involved in this amazing event as a
supporter, sponsor, bowler or volunteer. Every penny raised stays in
Winnipeg and helps to enrich the life of young people who otherwise
would not have the opportunity to benefit from a mentor in their life.
For more information about Bowl for Kids Sake call, Darlene at 988-8662 or email darlene@bigwinnipeg.com
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