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Connect and be connected

By Christine Dubyts, Dubyts Communications

So what IS social media anyway? SIMPLY put, its people having conversations online.

And, how connected do you have to be? How much time should you spend having conversations on Facebook, Twitter, and Linked In?

This are questions we get all the time and you really have to check out what your clients are doing. How are they interacting online?
If you look at the statistics for Facebook, as of July 2010: 

  • more the 500 million active users
  • 50% log on to Facebook in any given day
  • average users has 130 friends
  • spend over 700 billion minutes per month on Facebook

This might freak you out a bit. You may think that EVERYBODY is doing it, they're spending hours and hours on it and that you're missing your opportunity to land tons of customers. Well, relax a little and consider what many people are doing on these social media channels. They're checking out Uncle Frank's new profile pic, getting the lowdown on Francine's new baby, and "liking" the latest video post of their best friend winning the three legged race at the company picnic.   

I think its safe to say many people aren't using Facebook or Twitter or LinkedIn alone to make purchase decisions. They're probably visiting your website, going to competitors sites AND having conversations with people on and offline about you and/or your product/service.

Whether BtoB or BtoC, it IS becoming important to have a presence in the social media arena, but think of it as another tool to communicate your message. Keep it professional, keep it clean and communicate your message consistently.

Social media is here to stay in one form or another. But keep it in perspective and consider how your clients are engaging with the different social media tools out there. Then allocate appropriate resources and ensure your Social Media Marketing (SMM) is integrated with your traditional marketing.

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