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Marketing Resources

Chasing Eyeballs!

By Christine Dubyts, Dubyts Communications

When it comes to marketing its all about chasing the eyeballs. Its about getting people to look at, notice and become aware of your products and services. Because in the end, the number of people who are aware of who you are and what you do is directly correlated to the revenue and growth of your business.

A case in point, a recent article in the January 2008 edition of Inc. magazine points to this direct correlation between awareness and a businesses growth and revenue.

But don't assume just because someone knows your business name they know what you do. Sadly, I have heard the statement, "Oh, I didn't know you did that?" one too many times. Have you?

So, how do you make people aware? I mean REALLY make them aware?

Branding, consistency, repetition.
Branding, consistency, repetition.
Branding, consistency, repetition.
Branding, consistency, repetition.
Branding, consistency, repetition.
Branding, consistency, repetition.
Branding, consistency, repetition.

It takes at least 7-exposures for the average person to remember what they saw and/or heard.

Be in front of your clients with impactful awareness and reminder tactics to show and tell on a regular, consistent basis. AND, at all times live your brand, because in a world where consumer opinions are amplified by technology, if you don't live your brand it won't be long before awareness of that fact becomes the prominent message.

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