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Marketing Resources

Permission to GET FRESH!

By Christine Dubyts, Dubyts Communications

Yup, spring is around the corner. Time to unclutter, get organized and give the house a fresh coat of paint. It's also a great time freshen up your website.

Our reliance on the www as a source of information demands we ensure our website is fresh and accurate. Ideally, you're scheduling your website audit every six months along with your regular dental appointments. The difference is your website updates don't have be nearly as painful as your dental visits.

Here are a few tips to help you GET FRESH:

1. Value Review
Does your website provide value to visitors? Entertainment value, informational value, cultural value . . . if not, why would someone visit and revisit your site. Think about it.

2. Content Review
Has there been a change in company focus, products or services? Any landmark events that need to be added? Is contact information current, are links in order and photos updated?

3. Aesthetics Review
Does the look and feel of the website still reflect the company? Do you need to modernize it?

4. Technology Review
Do you need to update the technology you're using to deliver your message? Should you add video, flash animation, audio or other tools to give you both a "cool" factor and an enhanced communications factor?

5. Objectives Review
Have your website objective(s) changed? Do you want to start using it as a sales tool, list building tool or marketing tool? This may require building in databases or shopping cart functions.

6. SEO Review
Got a great site but not getting any traffic, let alone response? If your search engine optimization (SEO) tactics are out of date, or you're not even sure what SEO is, this may be the reason.

You don't need our permission to GET FRESH, but you do need to get and stay fresh, otherwise your website may get stale, and nobody likes a stale anything.

Not sure where to start? Give us a call.

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