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A Picture's Worth A 1000 Words

By Christine Dubyts, Dubyts Communications

As a marketer I critique everything that comes across my desk and my desktop. I seek out other marketers works, explore websites of international companies and check out graphic award winners from around the world.

One of the things I noticed a few years back was a real difference between the works of Asian countries and our own here in North America. Their marketing materials were much more graphic, with greater emphasis on visuals.

This makes sense if you think about it. Japan is where where Manga (books written in a comic book format) are read by more adults than children, and where the language itself originates from pictographs.

But seeing benefits and pictures of people using or sampling your product works in any country and in any language.

Remember the old rule: people remember less than 10% of what they hear, and 60% of what they see.

So when it comes time to communicate your message, think about using visuals to drive the point home.

NOTE: The gap between our international graphic styles has narrowed over the years but we still have a gift for the gab.

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