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It's all relative . . .

By Christine Dubyts, Dubyts Communications

I was in a meeting recently to brainstorm ideas for a theme and identity of an upcoming conference. It was a typical scenario . . . lots of ideas and the chance of reaching consensus seemed very far away. But I wasn't surprised or concerned. Everyone has their own ideas, tastes, preferences and perspectives based on their own personal circumstance. It's a fact -- absolutely everything we encounter is relative to where we're at in our lives - age, gender, financial status, social circumstance, etc. etc.

When it comes to communicating, recognizing this is the first step. The second is to look at the situation from the perspective of the customer, delegate, shareholder or employee -- whom ever you are trying to reach. Throw you own perspective out the window and put yourself in the recipients shoes, be they the size of a child or with 4" heels. (ouch)

Only after you can look at things from the recipients relative point of view can you begin to understand how to reach them -- what message to communicate, how to communicate it, which mediums to use and when to communicate it.

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