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Simple and easy

By Christine Dubyts, Dubyts Communications

When it comes to web design there are hundreds of suggestions, recommendations and rules of thumb. Here are a few:

  • Remove noise - if your it's not increasing conversion it's detracting from it and cluttering up your message
  • Know the value of your real estate - People will look from top left, to headlines, to the right side of the page so strategically position everything
  • Use call-outs - they help direct attention to the important stuff
  • Use simple language - jargon serves to confuse
  • Use short sentences - short and sweet works
  • Put the best stuff above the fold - many visitors don't scroll so put the most important stuff at or near the top
  • Respect their time - Don't ask for more info than you need
  • Show different ways to order - not everyone wants to buy online
  • Make the right stuff POP using bold, italic, etc., but be careful how much you use or it'll look like POOP and people won't know where to look
  • Make your call(s) to action prominent and on every page

This list could go on and on and on, but a common thread is keep it simple and make it easy for people to find what they're after. The cool factor is cool only if it truly helps communicate your message.

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