Marketing Resources
Simple and easy
By Christine Dubyts, Dubyts Communications
When it comes to web design there are hundreds of suggestions, recommendations and rules of thumb. Here are a few:
- Remove noise - if your it's not increasing conversion it's detracting from it and cluttering up your message
- Know the value of your real estate - People will look from top left, to headlines, to the right side of the page so strategically position everything
- Use call-outs - they help direct attention to the important stuff
- Use simple language - jargon serves to confuse
- Use short sentences - short and sweet works
- Put the best stuff above the fold - many visitors don't scroll so put the most important stuff at or near the top
- Respect their time - Don't ask for more info than you need
- Show different ways to order - not everyone wants to buy online
- Make the right stuff POP using bold, italic, etc., but be careful how much you use or it'll look like POOP and people won't know where to look
- Make your call(s) to action prominent and on every page
This list could go on and on and on, but a common thread is keep it simple and make it easy for people to find what they're after. The cool factor is cool only if it truly helps communicate your message.