Marketing Resources

Simple and easy

By Christine Dubyts, Dubyts Communications

When it comes to web design there are hundreds of suggestions, recommendations and rules of thumb. Here are a few:

Remove noise - if your it's not increasing conversion it's detracting from it and cluttering up your message
Know the value of your real estate - People will look from top left, to headlines, to the right side of the page so strategically position everything
Use call-outs - they help direct attention to the important stuff
Use simple language - jargon serves to confuse
Use short sentences - short and sweet works
Put the best stuff above the fold - many visitors don't scroll so put the most important stuff at or near the top
Respect their time - Don't ask for more info than you need
Show different ways to order - not everyone wants to buy online
Make the right stuff POP using bold, italic, etc., but be careful how much you use or it'll look like POOP and people won't know where to look
Make your call(s) to action prominent and on every page

This list could go on and on and on, but a common thread is keep it simple and make it easy for people to find what they're after. The cool factor is cool only if it truly helps communicate your message.

Dubyts Communications