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Marketing Resources

Spotting Trends Early Makes Trendsetters

By Christine Dubyts, Dubyts Communications

Spotting trends in your industry can your company the edge it needs. This could be a unique product or service that none of your competitors yet offer or maybe even an entirely new product line or delivery method.

Spotting trends in business is not as hard as you may think. Keep up with industry developments, government policy and new trends around the world. Ask questions, follow your customers home and see how they interact with your product or service. Take pictures, surf the net and look across industries for new ideas. Relevant, profitable ideas are out there.

Here are a few trendspotting links to get you started:

www.thetrendwatch.com
www.trendhunter.com
www.psfk.com
trendwatching.com
iconoculture.com
www.influxinsights.com

To be one of the first to spot new trends, remember three things:

The ability to spot and analyze emerging trends is important.
Framing the information within the customer's context is key.
Activating resources and executing successfully determines the WIN!

Dubyts Communications