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Marketing Resources

Typography Do's and Don'ts

    1. Don't use too many type faces and weights
    2. Do use leading
    3. Do use tracking
    4. Don't confuse tracking with kerning
    5. Don't reverse type on backgrounds less than 50% tint
    6. Don't overuse centered type
    7. Don't use large body copy
    8. Do use serifs for paragraphs of type
    9. Don't allow widows
    10. Do use correct quotation marks
    11. Do use the correct hyphens
    12. Don't use all capital letters
    13. Don't hit spacebar twice after punctuation

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