Marketing Resources

Typography Do's and Don'ts

1. Don't use too many type faces and weights
2. Do use leading
3. Do use tracking
4. Don't confuse tracking with kerning
5. Don't reverse type on backgrounds less than 50% tint
6. Don't overuse centered type
7. Don't use large body copy
8. Do use serifs for paragraphs of type
9. Don't allow widows
10. Do use correct quotation marks
11. Do use the correct hyphens
12. Don't use all capital letters
13. Don't hit spacebar twice after punctuation

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