People love stories. Mystery, intrigue, romance, humor, what ever the format, stories are familiar and pervasive through life. We store, index and retrieve information in the form of stories. Stories provide us with simulation . . .
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When it comes to investing in your business marketing, take a lesson from the stock market. Invest in the high yield marketing tactics to get the most bang for your marketing dollar. But how do you know which marketing tactics . . .
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Do you want to enhance your image, drive sales, get positive publicity, increase awareness, be a good corporate citizen, enhance consumer / business relations or differentiate yourself from competitors? Identify primary and secondary goals then consider whether sponsorship is a good fit . . .
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The prescription for marketing success is fundamental to your business. You MUST be different, be remarkable, be unique! And its not just about saying you're different because the new consumers will figure it out pretty quickly if you don't deliver. It's about REALLY . . .
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When it comes to marketing you simply just can't know it all. You can't be an expert in outdoor, print, digital, promotional and all the other types of marketing, there's just too much information. PLUS, technology keeps changing . . .
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What does your marketing say about your brand and company? Are you edgy? Conservative? Professional? Funky? Do you project confidence, fun or competence? Does your creative platform help you to stand out from the crowd . . .
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